Nov 06, 2014
The holiday season is coming up fast – is your business going to do anything to celebrate its customers? If you have a list of customer’s mailing addresses, you may want to think about creating a holiday card for your clients.
Sending out holiday cards is a way to express your gratitude, as well as remind your clients that you’re still around. If you’re interested in sending a card to your clients, consider the following steps to get started:
The process of making a holiday card for your business is simple, but it can be time consuming (depending on the level of detail that you want). The earlier you get started, the more time that you will have to create a memorable product that your customers will love.
Take or Choose a Picture
A picture is worth a thousand words, and this case is no exception. A generic card from a business is forgettable, but if you add a photo, people will be more likely to notice what you send. Consider adding a photo of your business’s storefront, your mascot, or your staff for the front of the card, or add a printed photo as an insert to a generic card.
Design Your Card
Once you have your image, it’s time to design your card. You’ll first need to figure out if your image will be an insert (as discussed in the previous segment) or if it will be printed as a part of the card itself. If you are using your image as an insert, you can choose a card from any local store. If you are having custom card printed, there are many services that you can use, both in local stores and online. You will also need to decide whether you will print folding cards and address coordinating envelopes, or if you will use postcards.
If you’re not up for the task of designing a holiday card from scratch, you could always have an assistant design the card, or ask a friend or family member to design it. With today’s technology, almost anyone with computer skills and the proper photo editing software is capable of constructing a card that you can have printed.
Address Cards or Envelopes
When your cards are ready to mail, you’re going to need help to address all of your postcards or envelopes. You may want to dedicate a few hours to this project and enlist your full staff to signing and addressing cards. Once they are all stuffed, stamped, and addressed, they are ready to be sent to all of your adoring customers!
Or, Opt for E-Cards
If all of this seems like too much work, or if you’ve only got a short period of time before you need to send out your holiday cards, you could opt to send out electronic cards. This is also a great option for businesses that have a database of customer email addresses, but not their mailing addresses.
As a business owner, you will also want to make sure that you send out personal cards to each of your employees, as well as business contacts and associates. The gesture is small, but it is something that people will remember for years to come. And happy holidays from the folks here at Gammons Insurance Agency!